- EXHIBITION OPEN DURING THE GAMES-
At the Musée des Arts Décoratifs (MAD)
  • WE love : the crazy atmosphere of 19th-century Paris
  • Or : at the Musée des Arts Décoratifs Paris 1st (Louvre and Tuileries districts)
  • Rate : 15 €
  • Age : from 5 years
  • When: until october 13, 2024
  • schedule from 11:00 am to 6:00 pm
  • Nocturne until 9pm on Thursdays
  • Opening Every day except Monday, July 14 and August 15
  • Closing Monday
  • Free of charge for people under 26 years old
  • To know more :
    • ticket includes exhibition(s) + permanent collections + audioguide
    • Additional registration for workshops

"The birth of department stores. Fashion, design, toys, advertising, 1852-1925"

This exhibition explores the world of 19th-century department stores.e century : Au Bon Marché, Les Grands Magasins du Louvre, Au Printemps, La Samaritaine, and Les Galeries Lafayette: the story of a revolution!

  • As the capital prepares for the arrival of the Games, just like Paris, the Grands Magasins are showcased in this very chic exhibition at the Musée des Arts décoratifs.
  • Ranging from posters to clothing, toys and decorative art, these are 700 works, from the museum's collections which reveal the discovery of these new temples of modernity: the Grands Magasins
  • Between 1852 and 1925, the City of Light was adorned with innovative codes of commerce and consumption initiated by great entrepreneurs.
  • As in Zola's novel "Au Bonheur des Dames", it's fun to rediscover the very first principles: sales, marketing designed to appeal to children and parents alike, and even mail order!
  • Napoleon III's major urban transformations of Haussmann's Paris and the development of the railroads ushered France into the modern age, developing the bourgeoisie's taste for strolling, leisure and travel.
  • It was the beginning of fashion: a garment and accessory for every activity, posters advertising seaside resorts and bathing ... but also household arts, decoration and toys.
  • Window displays abound with inventive, theatrical advertising and grandiose architecture.
  • And fashion is becoming even more democratic, making the Parisian woman an ambassador for the City of Light!
  • It's our turn to stroll along with the children, who discover the crazy atmosphere of the very first department stores that made the image of Paris.

Around the exhibition for children and families

Register for workshops and events on the museum website

  • From 4 years and up - "Memories of department stores "As a souvenir of the exhibition, children will create a fan using toys and clothing from the early 20th century (Duration: 2h + 1 adult).
  • For ages 4 to 6 and ages 7 to 10: Atelier -Memories of department stores"As a souvenir of the exhibition, children will create a fan using toys and clothing from the early 20th century (Duration: 2h + 1 adult).
  • For the 11-14 yearsWorkshopA decor for a shop window"Creation of a window display project based on the enchanting world of department store windows and the exhibition's scenography (Duration: 2h + 1 adult).

Discover the hidden face of Belle Epoque Paris!

Mystery walks and guided tours reveal Paris's secret places, but also its darker side!

Teaser for "The birth of department stores. Fashion, design, toys, advertising, 1852-1925"

Practical information

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Take advantage of the spring promotion 😄
adult ticket at 13€ instead of 16€
child ticket at 5.80€ instead of 7€